With all the tools and self-build websites out there today, why in the world should you hire a website designer? They are super expensive, they use tools and programs you’ve never heard of, and it’s going to take them forever to design and then develop a website. If you just did it yourself, it will be free and you will have a website up an running in no time!
But, that’s actually 100% wrong.
Yes, there are so many tools out there, and yes, some may be cheaper up front. But lets face it, you don’t have the time to figure out those tools, and in the long run, they actually are more expensive.
98% of business owners who attempt to build their own website fail – and actually never launch a website at all!
– US Small Business Administration
By hiring a professional website designer, you can use your time to focus on running your business and not learning how to create a website from scratch. Let’s break it down to see how hiring a website designer benefits you:
1. Overall Vision
Believe it or not, a website designer has a better vision of what your new site should be.
With you being so close to your company, you may know what the main goal of the site is, who your audience is, and what features it should have. But in the end, unless you’ve taken many marketing and design classes, you probably don’t know how to deliver it all in a cohesive package.
Taking a step back and looking at all this from a higher view, a website designer can take all the main points you want into consideration and use their skills, knowledge, and experience to drive the website vision. A website designer can also look at achieving goals for the future, and give your site a unique look that’s not out-of-the-box.
2. Resources and Tools
Building a site with the many builder friendly sites out there sounds easy. They advertise that you can have a site up and running in minutes. And you probably can…but it will probably look like the guys down the street, too. And, if you don’t pay your monthly subscription fee…your website is gone. Not to mention, you still need to setup domains, URLs, and create the graphics for the site.
Using a professional website designer means using the latest tools, and which most are FREE. Most designers use WordPress for creating websites. This allows for open-source development of the site, so the entire world can make the platform better. The only fee you will ever incur is the initial design cost, then your yearly hosting fees.
As mentioned above, you can have a website up and running quickly with the many advertised sites out there. But it’s completely locked down to their platform. Say you want to add a cool feature, or, next year don’t like the platform. Well, you are out of luck.
Using a professional designer and WordPress, the possibilities are really endless. If there is a feature you want, or even if you want to completely change the design in a year, it’s not a problem. Even editing, swapping out photos, and adding pages is super easy if setup correctly.
The myth is…using a professional website design is ridiculously expensive. But actually, it can be an investment that is cheaper in the long run with a greater return on your bottom line.
Most all-in-one site builders out there have a monthly fee. And that adds up over the course of time. Putting a portion of that upfront for a designer, along with all the customization and tools, you will really be saving cost in the long run, along with most likely a list of headaches.
5. Support & Help
Maybe most important of all, a website designer is there to help you, not to highjack and lockdown your site. This is your site, and you should always have access and do with as you please. Having a real person there for help after the site is launched gives you a peace of mind.
So Now What?
It’s really up to you to decide if you have the time, resources, experience and confidence to build your own website. But, if you are still not sure why, simply reach out to us and we can help you make that decision. Whichever way you decide, we will help you make the best decision that’s right for you and your company!